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Aluminium Rolling

40% Revenue Growth, from the Plant Already There

A large aluminium rolling operation improved flow, setup performance, and workforce deployment to unlock installed capacity and drive 40% revenue growth.

+40%

Revenue growth

Same operation, improved execution

40% Revenue Growth, from the Plant Already There

Reduced

Lead times

Improved

Changeovers

Lowered

Operating cost

The Situation

Capacity existed on paper but was trapped by long lead times, setup loss, and uneven labour deployment.

Growth appeared capex-bound, though the true limit was execution from order to shipment.

Revenue was constrained by how the plant ran, not by what it could theoretically produce.

What We Did

We focused on increasing sellable output from installed capacity.

  • Redesigned production flow to shorten lead time.
  • Improved changeovers to recover productive hours.
  • Optimized workforce deployment against actual workload.

The Results

Revenue increased 40%, productivity improved, and operating cost reduced from the same rolling setup.

A larger share of installed capacity now reaches customers where value is realized.

Key takeaways
  • 01

    Before adding capex, quantify how much current capacity reaches the customer.

  • 02

    Many growth constraints are execution constraints in disguise.

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