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D2C Fashion

Carton-to-Rack, from 6.4 Days to 1.2

A D2C fashion brand integrated inbound and fulfilment flow, reducing carton-to-rack from 6.4 days to 1.2 and overall order processing time by 81%.

Carton-to-rack turnaround: 6.4 -> 1.2 daysIntegrated inbound + fulfilment

Results Snapshot

Orders per worker
123 -> 188
Pick-to-pack
90 -> 59 sec
Order processing
81% reduction
Rack-ready speed
6.4 -> 1.2 days

The Situation

Inventory waited in inbound queues before becoming pickable, delaying sellable availability.

Receiving, putaway, and fulfilment operated as disconnected activities with avoidable travel and handoff delay.

Fulfilment speed was measured late in the process while the biggest bottleneck sat upstream.

What We Did

We redesigned receiving, putaway, and fulfilment as one linked operating flow.

  • Integrated inbound and fulfilment design into a single process architecture.
  • Restructured putaway to make inventory pick-ready faster.
  • Optimized picking paths and pick-to-pack methods.
  • Removed delays between receiving, storage, and fulfilment steps.

The Results

Carton-to-rack turnaround dropped from 6.4 to 1.2 days.

Orders per worker improved from 123 to 188; pick-to-pack improved from 90 to 59 seconds.

Overall order processing time reduced by 81%, making stock sellable in about a day.

Strategic Takeaway

  • The real inbound metric is speed to sellable stock.
  • If fulfilment feels slow, inspect how long inventory waits before it is pickable.

Contact Gemba Concepts

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India Offices | Serving India, Middle East, and Africa

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